Business Brochure Folds: 6 Types Available4 min read

Last Updated on: March 29, 2022

Would you like a brochure that is suitable for your business? Have you ever even heard of the different styles of brochures folds?

A well-designed brochure is the best way to advertise your services or products. Choosing the right brochure from all the available kinds is now a matter of choosing. Find out more about various types of brochures by reading on. Decide what kind of style you want to opt for .

Brochures can be folded in six different ways

  • Brochures that fold into gatefolds
  • Bi-Fold Brochures
  • Tri-Fold Brochures
  • Flyers/Leaflets
  • Folders and Insert Brochures
  • Z-Fold Brochures
  1. The gatefold

Most of these brochures are created for high-end marketing and are made of high-quality paper, making them extremely durable. The unique feature of this brochure is that it is inwardly folded, enabling it to become a very compact and portable document. Featuring an eight-panel structure, it offers plenty of room for you to provide information about your products and services as well as accompanying images.

  • The gatefold, also known as the window fold, has both a central panel and two side panels.
  • The gatefold brochure is standard in size at 8.5″ x 11″.
  • When it comes to product presentations, graphics-heavy designs and menus, or cards that incorporate wide visuals such as architectural layouts and landscape shots, the fold works particularly well.


  1. The bi-fold

This is the most common among the various different styles of brochures organizations use. As you can guess from its name, the two folds of the garment produce four panels. The package includes a front and back cover and two internal panels. In these panels, all of the information about your organization, your brand, and the products you offer can be presented. Additionally, a variant is known as a booklet that resembles a bi-fold brochure. These booklets look like magazines since they have multiple pages.

  • This technique, also known as the Half Fold, involves folding a paper into two halves.
  • Brochures with a half fold are typically 8.5″ x 11″.
  • Ideally suited for simple product presentations, programs, pricing sheets, city maps, real estate development, and manufacturing product specifications that include the following information: specifications, photos, and content.


  1. Triple-fold

Unlike bi-fold, this version provides more space when additional space is needed. It has six panels that your target audience can view your information in. Small and medium-sized businesses rely on these brochures to promote their products and services.

  • Trifold brochures divide one single piece of paper into three sections. Using Tri-Fold, three sections are created in the normal letter format: the outside, the inside, and the inside and outside, zipped.
  • An 8.5 x 11-inch tri-fold brochure is the standard brochure size.
  • There are also 8.5×14, 11×17, and 11×25.5 size options available. These are the most popular sizes.
  • These are the simplest sizes for easy product presentation.


  1. Leaflets or flyers

The brochure in the form of a flyer or leaflet is normally one page long. Their main purpose is to target a large number of people. They are a bit different from other different styles of brochures. You should remember that they are extremely common, so you have to be unique if you plan to use this for your next promotional campaign. An appealing design makes all the difference in the world. Also, readability is crucial.

  • Small-scale marketing requires leaflets, flyers, and leaflets of a standard size of A4.
  • Incorporate it into other media, such as newspapers and magazines, to reach your target audience directly.
  • It is one of the cheapest methods of reaching a large group of people with product information and announcements.


  1. Inserts and folders

Do you have an upcoming event? Would you like to form a conference or exhibition? You can share your brand’s name among so many others with the Folders and Inserts brochure if that is the case. A fantastic feature of this brochure is the inclusion of folders inside it. The folder can be used for feedback forms, coupons, etc. There is only one rule: whoever gets the most attention wins.

  • Folders can be configured to meet any need, providing high performance and reliability. Presentations allow business material to be presented.
  • These folders come with inserts, which are printed sheets of paper. The inserts provide information on certain topics, products and services.
  1. The Z-fold

Folded like a letter “Z,” this brochure got its name from this feature. This portable device is great for displaying lists, technical specifications, and user guides, among other things.

  • As well known as the Z-folder Brochure, the 3-panel zigzag fold is a method for folding documents that uses two parallel folds to create six equal panels – three panels on each side.
  • This brochure has a great appeal with its folds into the letter ‘Z.’ The brochure has 3 panels in which you can describe your company and product offerings, and it looks almost like a musical instrument (accordion).

After familiarizing yourself with the different styles of brochures folds you can use for your upcoming advertising campaign, you should also review the tips for designing them. While the right brochure selection is important, the right design is also required for a successful brochure.


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