Last Updated on: April 26, 2022

The digital world is evolving on a regular basis and video marketing is coming out as a king over all other methods. It is assisting businesses in order to enhance their online presence using various digital platforms. Everyone is very well aware of the fact that videos are already ruling social media platforms like Instagram, Facebook, Snapchat, and so on.

However, Google is also adding itself to the list. Text-based content posted with relevant video content has better chances of ranking higher on a Google page and this is something that has been proven by many statistics and researches.  To substantiate,

• As per Convince & Convert, blogs posted with videos have a 53 times better possibility of ranking on Google’s first page.
• According to Search Engine People, blog posts with videos experience a 157% enhancement in traffic compared to text-based blogs
• As stated by Moz, blog posts with videos attract 3 times more inbound links than blogs that solely have text.

Hence, looking at the substantial benefits, it is safe to say that you should start adding relevant videos to your blog if you want your blog to rank higher on Google. However, the biggest issue that is faced by many businesses while uploading or embedding the videos in the blog is that the files are very large in size and subsequently increase the loading time of the webpage.

The best possible solution to this problem is to compress the videos without compromising their quality much in order to reduce the file size of the video and eventually reduce the load time of the webpage.

Having said that, this blog will effectively highlight multiple methods in which videos can be compressed in order to match the required load time of the webpage and can assist you in ranking higher on a webpage.

5 Exceptional Methods to Compress Video to Publish With Blogs

• Decrease the Resolution

Resolution of the video refers to the overall number of Pixels contained in every single frame of the video. There are multiple resolutions such as 1280p,720p, 854p, and 480p in a video. Lowering the resolution of the video will assist in reducing the overall size of the video. This will make it easier for you to embed the video in your blog without affecting the load time of the blog.

However, you need to make sure that you can only decrease the resolution to a point where the quality is not compromised. For instance, reducing from 1080p to 720p will not make much difference. However, directly going from 1080p to 480p or 240p can majorly affect the overall quality of the video which can not be very pleasant to watch for the users.

Hence, bloggers need to make sure that they are not compromising the overall quality of the video in order to decrease the load time.

• Trim the Length of Video

Another method of compressing a video for a blog is to cut short the length of a video and keep the major information that is required to be posted. This will assist in reducing the size of the video.

However, if your content can not be shortened, you can post the whole video in different segments naming them part 1, part 2, and so on.  This can assist in decreasing the load time of the video and ranking higher on the webpage.

Furthermore, segmenting the video into shorts will assist in strategically communicating your message to the target audience without having you trim the overall length of the video.

There are various software and tools such as Video Proc, Movavi Video, I movie

which can be used to trim and edit the video in order to overall compress the quality of the video.

• Lower FPS rate

Bitrate or frame per second rate is one of the major factors that determine the size of the video. Frame per second refers to the number of images displayed on a screen in one second. The more frames in a second, the bigger the size of the video. The ideal FPS rate of the videos should be 60fps and many videos have a 90fps rate as well.

However, as per studies, the human eye only needs 25-30 frames per second for a seamless experience of a video. So you can easily reduce the frame per second rate to the same range and it won’t affect your viewer’s experience that much.

Hence, reducing the frame rate per second is another ideal option to compress the overall video in order to reduce the load time and provide a better quality experience to the website user.

• Change the format of the video

The Video Codec or format of the video defines the overall quality of the video. The most common format of the video used globally is MP4. Other than that, various formats such as MOV,  WMV, and FLV are also used by many video creators all over the world.

However, the best format that can be used for video on the webpage can be MP4. Compressing the video by changing the format can assist in lowering the size of the overall video. This can assist in lowering the load time of the video and lowering the load time will assist in improving the rank of the webpage on search engines.

Changing the format and set up to the lowest size possible can be another option to compress the overall size of the video. After compressing the video, it can be posted along with the blog on various websites such as Blogger and WordPress.

• Use a Third-Party Hosting

Using third-party hosting services such as Youtube, Vimeo and Jetpack are some of the effective third-party hosting service providers that can help in compressing the videos that can be added to your blogs.

Using a third-party hosting service will assist in eliminating the overburden on the webpage and will also assist in ranking higher on a webpage. This will assist in decreasing the load time of the website.

In addition, as your video will be available on youtube along with your website, this enhances the chances of getting more traffic to your website. Hence, choosing third-party hosting is a good method to compress the video.

To encapsulate, adding videos is a great option in order to rank higher in the search results. However, bloggers need to make sure that they add the relevant video content with a justifiable size in order to take the most advantage of adding video to blogs. Moreover, the given above methods will effectively assist in compressing the video in order to publish them in your blogs.