Last Updated on: May 22, 2022
An infographic, a portmanteau of ‘information’ and ‘graphics’ is the visualization of data or ideas to present information quickly and clearly. It is an effective way to tell a story, break down complex ideas or make information that’s otherwise dry or dull more appealing to read.
For these reasons, infographics are extremely shareable and help generate the backlinks that are crucial for high rankings. In fact, an analysis of 100 million articles found that infographics and list posts, on average, receive more shares than other content types.
Infographic submission sites are a way to increase the shareability of your infographics. If infographics are a part of your visual marketing mix, having them published on submission sites can drive more traffic your way.
This post gives you insights into infographic submission for SEO. We explain:
- The advantages of creating infographics
- How to submit your infographics for a traffic boost
- How to make your infographic more shareable
Why create infographics?
You may already be aware that visual content performs better than textual content in attracting engagement online. Willingness to read content can be increased by up to 80% by using colorful content.
There’s also the fact that humans are visual thinkers. Half the human brain is involved in processing visual information. Little wonder then that people following directions with text and illustrations do 323% better than those following directions without illustrations.
The extent of brain involvement and capacity in processing visual content is also supported by a Verizon Media finding, as printed in Forbes, according to which, 69% of consumers watch online videos with the sound off. 🙂
What makes infographics special?
Infographics are more engaging as they present information through text, images and data. This combination helps deliver instant knowledge, which is easy to grasp as it is bite-sized and supported by imagery for a quicker, better understanding of an otherwise complex topic. The goal of infographics is to provide an overview of a topic, not dig deep into it, which makes them an excellent gateway to further knowledge.
The other reason infographics serve so well as a professional visual content tool is because they’re data-driven – they include accurate details and do not oversimplify them into images. So, it shouldn’t come as a surprise that infographics are the fourth most-used type of content marketing, and a marketing strategy for 65% of brands. What’s more, they’re suitable for any industry, and for both B2B and B2C sectors, as well as government agencies.
Why use infographics for SEO?
As we’ve already mentioned, infographics are highly shareable, which makes them a natural inclusion in SEO strategies. Infographics have been seen to increase website traffic by up to 12%, which can be attributable to the following:
- Traffic from social media sites to which your infographics are shared
- Traffic to your site as a result of infographic submission for SEO
Let’s take a look at how each works.
Infographics on your blog
It is widely accepted that social media has a bearing on the factors that impact search engine rankings. If you offer something of value to your audience, they are more likely to share it with their social communities, thereby helping drive more quality traffic to your site.
You can create a high-quality infographic to supplement a similarly high-quality blog post or create a standalone infographic and optimize this content with keywords to increase the chances of being found easily online for the particular topic. Readers arriving at that post are motivated to share it via the share buttons widgets.
You also share the post on your social media handles, giving prominence to the infographic. It piques the interest of your fans and followers, encouraging them to click through to your blog.
Infographics submission for SEO
Sites that exclusively accept infographics have a readership of bloggers and businesses that want to enhance their content with professionally-designed infographics for their own SEO and content promotion needs. The benefit to you is that you get before thousands of bloggers and businesses that actually have a need for your content and will expand its reach online.
The infographics they share are required to be attributed to you (if they aren’t, there’s a workaround, which we’ve discussed in the next section). There’s no point in submitting an infographic if you can’t have a link back in return. Both dofollow and nofollow links bring give you SEO juice, so even submission sites that use no-follow links can help grab eyeballs to your infographics.
Backlinks are the #1 factor for high ranking. Sites on the first page of Google have 3.8x more backlinks than those appearing on pages 2 to 10. The more backlinks pointing to a page, the better your chances of showing up on the first page of search engines.
For backlinks to make a difference to your SEO, they need to be from sites with high domain authority scores that are trusted by people and search engines, and have considerable website traffic that your infographics can bring to your own site.
It is worth mentioning here that infographics with evergreen content can continue bringing in traffic months after their initial publishing on a site. This is among the reasons for marketers to consider infographic submission for SEO. Shareable and linkable, infographics deserve a place in your SEO strategy. For the best results, you need to have a good infographic submission and promotion plan.
How to make your infographic submission plan go far
Researching infographic submission sites and building relationships with bloggers and businesses that share your infographics takes effort. By making the right moves, you can maximize value from each of the infographics you create. Here are our top tips on going about submitting your infographics to submission sites:
Create an infographic you can be proud of
If the owner of the submission site reviews infographics prior to submission – and most authoritative ones do – a bad infographic is likely to get rejected. A well-made infographic has a good chance of getting shared by people that will actually use and share it on their sites and other web assets.
Choose infographic submission sites carefully
There are a number of infographic submission sites, and it’s worth choosing those with high domain authority, a large library of infographics, and requirements for submission, indicating that they have rules in place to serve their readers/subscribers effectively. These sites attract people seeking quality information and design, and who can help boost your SEO results.
Link back to your site
Needless to say, you want to add a link back to your site, and the best way is to mention your site as the creator of the infographic (source) rather than hyperlinking your site URL to a keyword-rich term in the infographic description or elsewhere in the content. A link back to the source at the bottom of the infographic is prominent and unlikely to be missed by bloggers looking to use the infographic. This minimizes the chances of your infographic not being attributed properly or at all, which brings us to the next point.
Ensure that you receive credit for your work
It is common for third parties to use the original content creator’s work without giving them the necessary attribution. This would defeat the purpose of infographic submission for SEO. The good news is that a reverse image search lets you easily see where your infographic has been shared and ascertain whether you’ve received attribution or not. You can reach out to those bloggers, thank them for sharing the infographic and tell them politely but firmly that they need to link back in return for using your work.
Create infographics that people will share
Eye-tracking studies show that people pay attention to information-carrying images. Informative and visually interesting infographics meet the dual aims of informing and entertaining people. A great infographic is a sum of many elements, as briefly mentioned below:
An infographic is a gateway to a long-form post, a research article or survey, or detailed content. Prioritize main points over smaller details so readers leave with concrete takeaways.
Professionally designed illustrative images grab attention. Along with beauty, consider relevance – the images should fit the story you’re telling. This can be a tall order if you’re a busy business or haven’t any experience creating infographics. SEO services in Miami can help you with infographics creation and submission.
Good use of negative space
Negative spaces have the effect of making readers notice the text and images more. They are the antidote to crammed text and visuals that prevent the infographic from ‘breathing’. Negative spaces add balance to your infographic and help elevate its aesthetic.
A crisp headline
The title is the first thing that people see. A catchy title engages them and motivates them to click through or stick around to view the infographic from beginning to end. Any subheadings you’re using within the infographic should also be snappy enough to grab attention.
These are but a few suggestions. For more ideas on creating infographics, have a look at infographic submission sites. A Google search for ‘best infographics’ will also help you learn and get inspired for your next amazing infographic for submission and SEO gains.
Author Bio: Jack walis is a digital marketing specialist for Paton Marketing, which provides, among other internet marketing services, infographic marketing to help businesses with link building across the web to earn a high ranking on SERPs. Hit us up for strategies and support you’re likely to receive only at the best SEO services in Maimi!