Last Updated on: March 27, 2022
Although the fundamentals of SEO remain the same, algorithm upgrades and search trends change how we optimize our web pages.
So, what does this year’s advancement in search engine technology mean for your strategy?
The top 8 SEO trends to watch in 2022 to maintain your traffic and keyword ranks on the rise are listed below.
Google EAT
Public relations firms should create high-quality material that adheres to Google’s EAT standards. To achieve high ranks, you must have expertise, authority, and credibility. More relevant information, according to Google, will result in higher results.
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To increase their SEO, businesses should follow Google’s Quality Rater Guidelines. Author names, profiles, and contact information help improve page rankings. An excellent reputation combined with proof of expertise will be highly regarded.
While a reputation for spreading false information will land you at the bottom of the list. Authentically connecting with your audience and social media profiles will help improve your ratings. To achieve higher ranks, SEO content and online PR content will need to have a higher level of EAT.
Content generation with AI machine learning algorithms
Artificial intelligence is transforming nearly every business, and SEO is no exception. Machine learning allows AI technology to process large amounts of data at a faster rate than humans, analyze the data, and then utilize it to automate a range of marketing operations.
Using AI (like GPT-3) in marketing will be one of the top SEO techniques in 2022 and beyond, from chatbots to data analysis to content development.
In 2021, content producers like GrowthBar and Copy AI exploded. Both tools are based on OpenAI’s GPT-3, a natural language model that generates human-like written content from inputs and algorithms, such as a blog post, article title, short description, social media caption, and more.
AI-assisted content generators are altering the SEO game by saving time and money, as well as overcoming writer’s block and giving new ideas.
These technologies will be extremely beneficial to all digital marketers. In 2022, data-driven software tools for content development and SEO will continue to grow in popularity.
Optimizing SEO video content
A well-thought-out SEO strategy must contain video material that is optimized. Whether they’re incorporated in your website or shared on platforms like YouTube and TikTok, videos are becoming increasingly vital for influencing customers.
Users prefer video searches, and smart businesses are capitalizing on this trend by producing more video content.
This allows them to reach a wider audience, communicate with customers more effectively, and drive more traffic their way.
Consumers tend to spend more time on pages with videos, causing search engines to consider them to be of better value and hence rank them higher. Multimedia sites are also regarded as more useful and valuable by search engines.
In addition, videos generate backlinks, which aid in ranking. Subtitles should be added to videos for improved accessibility and a higher ranking. Video optimization is becoming one of the most essential types of SEO optimization, and this trend is expected to continue in 2022.
Optimizing SEO with intent
As Google uses Bert to modify meta title tags, intent-related keywords will become more important. Google is concentrating its efforts on determining the purpose of users’ searches.
To boost their ranking, smart businesses combine journalist-written content with AI-intelligence augmentation. When it comes to user searches and Google rankings, PR firms should follow suit and go deeper to create an intent-based content plan with intent keywords.
Google is more inclined to favor keywords that focus on the delicate complexity and context of users’ meaning.
YouTube & Video Optimization
Last year, the number of channels earning $10,000 or more per year increased by 50%. Video is taking over the Google search engine results page (SERP), and I’m sure you’ve seen companies leveraging YouTube, TikTok, Instagram videos, and other video platforms to increase consumer engagement and attract new consumers.
So, if optimizing video content isn’t already part of your SEO strategy, you should start doing so in 2022.
The continued importance of backlinks
The 2020 presidential election and Covid-19 have forever altered how we absorb information – and occasionally deception. Google will continue to prioritize backlink equity for SEO rankings as a way to earn the confidence of searchers.
The value a site adds to your site by linking to it, as determined by domain authority, current Google rankings, and other factors.
As a result, any decent SEO plan must include the creation of (useful) backlinks. They’re one of the most effective ways for Google to determine whether or not your website is reliable enough to lead searchers to better ranks.
Content optimization software
Content optimization software can assist you in producing high-quality, semantically rich content that ranks higher in Google.
When marketing content, these tools use NLP algorithms similar to Google’s to detect keywords, subtopics, synonyms, and even frequent questions that search engine crawlers are looking for on the page.
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The democratization of search
Because Google has been so good at recognizing content quality and page experience signals on web pages, the role of authority will become less important in the next years.
Although backlinks and Domain Authority will continue to be important in 2022, search is becoming more democratic.
To keep top keyword rankings, incumbents will no longer be able to rely solely on their authority signals, and newcomer websites will have a better chance of ranking provided they provide a high-quality, high-performing web experience for users.