What are HTML Meta tags?3 min read

Last Updated on: November 18, 2021

A Meta tag is an HTML attribute that describes the content of a webpage. The meta tag is used to describe the structure of a webpage. They provide SEO benefits and can be used to categorize content within different sections as they are a vital part of a solid SEO strategy.

Using meta tags helps generate SEO benefits and structure web pages into different sections. The more proper metadata that you use, the more search engines will treat your pages as unique entities rather than groups of similar pages, which will increase your rankings on the Google search engine.

How does a Meta Tag Change the Way You Read Content on the Web?

The Meta Tag is a neutral way to describe the content on the Web. It is used to search for it and evaluate its quality. Meta Tags allow the Web to be indexed by search engines like Google and Bing, which means more people can find your content online.

html meta tags

Some important Meta Tags:

  • Title Tags: the title of your page, which should be unique for every page you publish.
  • Meta Description Tags: a description of the contents on the webpage.
  • Viewport Tag: how your content appears on mobile devices.
  • Robots Meta Tag: This can be used to indicate the content that you want a “noindex” or a “nofollow.”
  • Heading Tags (H1–H6): identify heading and subheadings of your web pages.
  • Hreflang Tags: allows the search engine to identify the language and the country that you want content displayed to your global audience.
  • Canonical Tag: used to specify the secondary or supplementary version of the page
  • Open graph tags: used to specify which assets show up in title and image by default when sharing links on social sites.
  • Content-type: impacts how the page is rendered in the browser.

What happens when you change your Meta Tags on a Website?

The problem: To get a website ranking high on Google’s page rankings, you need to have a high PageRank value. However, the problem is that they can generate thousands of different results for every query that you get from search engines. Some of these pages are useful for your site, but many of them are just junk content. For example, there are thousands of videos on YouTube that have no link to your site, so they don’t help rank your site.

A great way to solve the problem is with Meta tags that do not often change with time or company name changes. This way, you can create content that people repeatedly use without having to worry about it.

Why is it so Important to Everyone’s SEO Success On the Internet Today?

Search engine optimization is very important for everyone. If you are running a business, your customers will eventually know about your products and services. You want to avoid that they should come across bad links, too many advertisements, or other problems that may harm them in any way. Thus, it is imperative to have a strong SEO strategy in place.


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